TQL :: Print Campaign

National Truck Driver Appreciation Week | Annual Campaign Each year during National Truck Driver Appreciation Week, America honors the dedication and impact of professional truck drivers—critical players in our economy. I led the design of a 13-piece collateral package to promote and support TQL drivers during this nationwide celebration. Objective: Create a unified, visually engaging campaign that celebrates TQL drivers, boosts internal morale, and reinforces the company’s appreciation and brand values across all locations. Role: Owned the project from concept through production. This included developing approved designs, overseeing layout and visual consistency across multiple formats, and managing communication with the printer to ensure accurate, on-time deliverables. Featured here are a selection of approved materials from the campaign, which continues to be used annually.