Client: Cincinnati Symphony Orchestra (CSO)
Project: Subscriber Welcome Guide / Tri-Fold Brochure
Type: Print Collateral / New Subscriber Engagement
Tools Used: Adobe InDesign, Illustrator & Photoshop
Project: Subscriber Welcome Guide / Tri-Fold Brochure
Type: Print Collateral / New Subscriber Engagement
Tools Used: Adobe InDesign, Illustrator & Photoshop
Objective: To create a clear, informative, and visually engaging tri-fold brochure to welcome new season subscribers to the CSO. The guide needed to introduce the orchestra, provide essential subscriber information, and set an inviting tone for the upcoming concert season.
Role: I managed the project from concept through final production, developing a layout that balanced text and imagery to enhance readability and appeal. The design aligned with the CSO’s brand guidelines, using elegant typography, rich photography, and a color palette reflective of the season’s identity. I collaborated with marketing and fulfillment teams to ensure the brochure met content and distribution requirements.
Results:
• Produced a polished, easy-to-navigate welcome guide appreciated by new subscribers
• Helped improve subscriber onboarding experience and engagement
• Delivered on schedule, coordinating print production to maintain quality standards
• Produced a polished, easy-to-navigate welcome guide appreciated by new subscribers
• Helped improve subscriber onboarding experience and engagement
• Delivered on schedule, coordinating print production to maintain quality standards
Take Away: This project highlighted the importance of user-friendly design in subscriber communications. Clear hierarchy and thoughtful visuals helped new patrons feel valued and informed. Close collaboration with stakeholders and printers ensured a smooth production process and successful delivery.
