Client: Cincinnati Pops Orchestra
Project: Seasonal Promotional Mailer
Type: Print Design / Direct Mail / Audience Engagement
Size: 10.25 x 6.25 / tri-fold
Tools Used: Adobe InDesign, Illustrator & Photoshop
Project: Seasonal Promotional Mailer
Type: Print Design / Direct Mail / Audience Engagement
Size: 10.25 x 6.25 / tri-fold
Tools Used: Adobe InDesign, Illustrator & Photoshop
Objective: To design a visually striking holiday mailer that promotes the Cincinnati Pops’ seasonal programming and drives ticket sales during one of the orchestra’s most high-profile and festive periods. The piece needed to reflect the joyful, family-friendly tone of the holiday concerts while remaining elegant and on-brand.
Role: I led the design from concept through production, working within the existing brand identity while incorporating seasonal flourishes to elevate the promotional tone. The mailer featured carefully curated imagery, bold typography, and a layout optimized for both visual appeal and readability. I collaborated with the marketing team to finalize messaging and calls to action, and worked closely with the print vendor to ensure proper formatting, paper stock, and delivery timelines.
Results:
• Successfully distributed to a wide audience of subscribers, donors and community members
• Supported increased visibility of the Pops' holiday concert series
• Aligned with broader seasonal campaign visuals across print and digital platforms
• Received positive feedback for its festive design and professional finish
• Successfully distributed to a wide audience of subscribers, donors and community members
• Supported increased visibility of the Pops' holiday concert series
• Aligned with broader seasonal campaign visuals across print and digital platforms
• Received positive feedback for its festive design and professional finish
Take Away: This project showcased the importance of aligning seasonal aesthetics with brand consistency. Balancing promotional clarity with holiday charm required careful attention to detail, hierarchy and tone. The final piece served not only as a promotional tool, but also as a tangible extension of the Cincinnati Pops' vibrant holiday experience.
Metrics:
• Boosted Awareness among both returning subscribers and new audience segments
• High Engagement Rate reported from direct mail response and follow-up email campaigns
• Consistent Brand Recognition across seasonal print and digital assets
• On-Time Delivery to meet key promotion windows ahead of concert dates
• Positive Internal Feedback from marketing and leadership teams on quality and execution
• Boosted Awareness among both returning subscribers and new audience segments
• High Engagement Rate reported from direct mail response and follow-up email campaigns
• Consistent Brand Recognition across seasonal print and digital assets
• On-Time Delivery to meet key promotion windows ahead of concert dates
• Positive Internal Feedback from marketing and leadership teams on quality and execution
