
Client: Cincinnati Symphony Orchestra (CSO)
Project: Pre-Concert Talk Promotional Poster
Type: Print Design / Event Marketing
Size: 24 x 36 poster / one-sided
Tools Used: Adobe InDesign & Illustrator
Project: Pre-Concert Talk Promotional Poster
Type: Print Design / Event Marketing
Size: 24 x 36 poster / one-sided
Tools Used: Adobe InDesign & Illustrator
Objective: To create a poster promoting the CSO’s Pre-Concert Talk series, an engaging educational program offering audiences insight into the evening’s repertoire and guest artists. The poster needed to complement the visual identity of the concert season while drawing attention in lobbies and community spaces. It was designed to elevate awareness, encourage early attendance, and reflect the CSO's sophisticated yet accessible tone.
Role: I led the creative from concept through final print production. The design was built to align with CSO’s season branding, incorporating elegant typography, concert photography, and strategic layout. The poster balanced formality with approachability to appeal to both loyal patrons and first-time guests. I collaborated with internal stakeholders to finalize copy and coordinated with the in-house print team to ensure accurate sizing and timely delivery.
Results:
• Successfully distributed across Music Hall and affiliated cultural venues
• Contributed to increased awareness and turnout for the Pre-Concert Talk series
• Maintained visual continuity with the season’s broader campaign
• Received positive internal feedback for clarity, tone, and brand alignment
• Successfully distributed across Music Hall and affiliated cultural venues
• Contributed to increased awareness and turnout for the Pre-Concert Talk series
• Maintained visual continuity with the season’s broader campaign
• Received positive internal feedback for clarity, tone, and brand alignment
Take Away: This project demonstrated the impact of thoughtful, targeted print design in audience engagement. Creating a visual that supported a deeper understanding of the concert experience reinforced the CSO’s mission to educate and inspire through music. It also emphasized the importance of consistency across campaign materials in maintaining a strong, recognizable brand presence.