CSO :: Subscriber Campaign

Client: Cincinnati Symphony Orchestra
Project: Custom Mailer Design & Production
Type: Direct Mail / Print Marketing
Size: 11.75 x 6.25 / bi-fold
Tools Used: Adobe InDesign, Illustrator, Photoshop

Objective: Design a targeted mailer campaign to effectively communicate [product launch, event promotion, brand awareness, or other goal] to a defined audience. The mailer needed to capture attention, convey key messaging clearly, and drive recipient engagement or response.

Role: I managed the project end-to-end, from initial concept through final print delivery. Responsibilities included creative concept development, layout and typography, image selection, and coordination with the printing vendor. The design adhered to the client’s brand standards while incorporating compelling visual elements to enhance open and response rates.

Results: 
• Produced a visually engaging mailer that stood out in recipient mailboxes
• Delivered all materials on schedule and within budget
• Received positive client feedback for design quality and campaign effectiveness

Take Away: This campaign reinforced the importance of clear, concise messaging paired with strong design to break through mail clutter. Managing print production logistics was key to ensuring the campaign launched smoothly and on time. The project highlighted how tactile marketing can complement digital strategies to build deeper connections with target audiences.