Client: Meaningful Connections, LLC
Project: Branded Event Branding
Type: Visual Identity / Marketing Materials
Sizes: Poster 11x17; Socials various sizes. Tools Used: Adobe InDesign, Illustrator & Photoshop
Type: Visual Identity / Marketing Materials
Sizes: Poster 11x17; Socials various sizes. Tools Used: Adobe InDesign, Illustrator & Photoshop
Objective: Develop a cohesive suite of branded collateral to support a collective of local companies to raise money for a good cause. The goal was to create clear, visually unified materials that reinforced the brand’s identity, supported key messaging and elevated the overall experience for internal or external audiences.
Role: I led the design and production of a full collateral package, which included [flyers, postcards, business cards, folders, signage, stickers, or other materials]. I established a consistent visual language across all pieces—applying color, typography, and layout systems that aligned with the organization’s brand guidelines. I collaborated with internal stakeholders to ensure accuracy and tone, and worked with external printers to deliver high-quality, timely production.
Results:
• Delivered all materials on time and within brand parameters
• Helped improve message clarity and engagement across distribution channels
• Received positive feedback from both client stakeholders and end users
• Assets were repurposed for ongoing marketing and outreach efforts
• Delivered all materials on time and within brand parameters
• Helped improve message clarity and engagement across distribution channels
• Received positive feedback from both client stakeholders and end users
• Assets were repurposed for ongoing marketing and outreach efforts
Take Away: This project demonstrated the power of consistent, well-executed design across a variety of formats. Managing multiple deliverables required careful attention to hierarchy, pacing, and production specs. The end result was a flexible, professional collateral system that strengthened the brand’s presence and usability.
