Client: Total Quality Logistics (TQL)
Project: Building Banner for Local New Hire Campaign
Type: Large-Format Print / Environmental Graphics
Size: 73" x 7" / one-sided
Tools Used: Adobe Illustrator, Photoshop & InDesign
Project: Building Banner for Local New Hire Campaign
Type: Large-Format Print / Environmental Graphics
Size: 73" x 7" / one-sided
Tools Used: Adobe Illustrator, Photoshop & InDesign
Objective: To create a bold, large-scale banner that visually represents TQL’s competitive, energetic culture and reinforces brand presence during football season. The banner was part of a broader campaign aimed at boosting local visibility and expressing company pride in the community.
Role: I led the design from concept through production, developing a visual that was both impactful at a distance and consistent with TQL’s brand identity. My design was selected from multiple team submissions for final execution. I managed all aspects of the project, including print prep and direct communication with the vendor to ensure accurate sizing (73" x 7") and on-time delivery.
Results:
• Selected concept from internal submissions for full production
• Banner continues to be displayed annually during football season, maintaining long-term visibility
• Reinforced TQL’s brand identity and commitment to community presence
• Delivered a durable, high-impact piece that met print and installation requirements flawlessly
• Selected concept from internal submissions for full production
• Banner continues to be displayed annually during football season, maintaining long-term visibility
• Reinforced TQL’s brand identity and commitment to community presence
• Delivered a durable, high-impact piece that met print and installation requirements flawlessly
Take Away: This project emphasized the importance of designing for scale; balancing simplicity and power for maximum outdoor impact. It also strengthened my experience in vendor communication and production logistics, proving how critical execution details are to successful environmental design.
Metrics:
• Selected as the final concept from multiple internal designs
• Publicly praised by TQL’s CEO as one of his favorite branding pieces
• Displayed annually during football season, even last year’s season; extending its lifespan and visibility
• Selected as the final concept from multiple internal designs
• Publicly praised by TQL’s CEO as one of his favorite branding pieces
• Displayed annually during football season, even last year’s season; extending its lifespan and visibility
