Client: Total Quality Logistics (TQL)
Industry: Logistics
Project Type: Internal Holiday Card Design / Internal Print Design
Project Timeline: 2 weeks
Card Sizes: 1.43 x 1.43 to fit inside a gift box of headphones and external battery
Tools Used: Adobe Illustrator, InDesign & Photoshop
Industry: Logistics
Project Type: Internal Holiday Card Design / Internal Print Design
Project Timeline: 2 weeks
Card Sizes: 1.43 x 1.43 to fit inside a gift box of headphones and external battery
Tools Used: Adobe Illustrator, InDesign & Photoshop
Objective: To design two unique Christmas cards for internal distribution across Total Quality Logistics, each to be included with holiday gift packages sent to employees. The goal was to create thoughtful, brand-aligned pieces that expressed appreciation, celebrated the year's achievements, and strengthened company culture. The cards needed to feel festive, professional and enhancing the overall employee value.
Role: I led the concept to completion of both card designs. Each card reflected a slightly different tone: one emphasized a clean, modern design with minimal elegance, while the other featured hand-drawn, playful elements to evoke warmth and creativity. Both included space for a personalized message from leadership and were designed to complement the physical gifts they accompanied. I collaborated closely with the internal communications team to align tone and content and coordinated with external print vendors to ensure timely, high-quality production and delivery.
Results:
• Two branded cards were successfully printed and distributed company-wide
• Cards elevated the perceived value of the holiday gift packages
• Materials helped reinforce company appreciation, recognition and shared culture
• Designs were archived as templates for future seasonal collateral
• Two branded cards were successfully printed and distributed company-wide
• Cards elevated the perceived value of the holiday gift packages
• Materials helped reinforce company appreciation, recognition and shared culture
• Designs were archived as templates for future seasonal collateral
Key Takeaways:
Designing multiple holiday cards for a single organization required flexibility in tone and visual language while maintaining brand cohesion. It was a rewarding opportunity to contribute to employee morale and help leadership deliver a meaningful message of thanks. This project also underscored the importance of thoughtful design in internal engagement and the lasting emotional impact of print, especially when paired with a tangible gift.
Designing multiple holiday cards for a single organization required flexibility in tone and visual language while maintaining brand cohesion. It was a rewarding opportunity to contribute to employee morale and help leadership deliver a meaningful message of thanks. This project also underscored the importance of thoughtful design in internal engagement and the lasting emotional impact of print, especially when paired with a tangible gift.
