TQL Brand :: Volleyball Beach Party

Client: Total Quality Logistics (TQL), Charleston Office
Project: Beach Party Flyer & Print Materials
Type: Internal Event Promotion / Print Design
Project Timeline: 4 weeks
Card Sizes: 5x7 bi-fold / two-sided
Tools Used: Adobe Illustrator & InDesign

Objective: To communicate TQL’s corporate brand in a fun, approachable way and engage employees outside of work hours through a themed beach party event. The design needed to reflect TQL’s professional identity while capturing the laid-back, summery spirit of the event; customized specifically for the Charleston, South Carolina office.

Role: I owned the project from concept to completion, handling everything from design direction to final production. I created a vibrant, branded flyer using bold colors, playful graphics, and clear hierarchy to grab attention. I also coordinated with the external printer to ensure high-quality, on-time deliverables, ready for both print and digital distribution.

Results: 
• Helped increase employee awareness and participation in the after-hours event
• Reinforced internal brand culture by aligning design with TQL’s identity
• Delivered all materials on schedule, meeting production and distribution goals
• Received positive feedback from the local office for the clean, energetic design

Take Away: This project was a strong example of how branded design can energize internal engagement. It emphasized the importance of maintaining visual consistency while flexing creatively to match the tone of the event. Close communication with print vendors ensured smooth execution from file prep to final delivery.