Client: Cincinnati Symphony Orchestra :: Philanthropy Team
Project: Event Collateral & Promotional Design for CSO’s Naples Tour
Type: Print & Event Branding
Size: 5x7 flat / two-sided
Tools Used: Adobe InDesign, Illustrator & Photoshop
Project: Event Collateral & Promotional Design for CSO’s Naples Tour
Type: Print & Event Branding
Size: 5x7 flat / two-sided
Tools Used: Adobe InDesign, Illustrator & Photoshop
Objective: To design engaging, high-quality print collateral for the Cincinnati Symphony Orchestra’s performance in Naples, Florida. The goal was to create a visual identity that celebrated the CSO’s excellence while capturing the spirit of travel and cultural exchange. The piece needed to feel elevated and celebratory, reflecting the significance of the tour stop for both patrons and supporters.
Role: I developed the design concept and executed the final layout for the 5x7 printed piece. This included typography selection, image integration, and brand alignment with both the CSO and the Naples destination. I worked closely with the internal communications team to finalize messaging and ensure the design functioned well for both print and digital distribution.
Results:
• Successfully distributed to patrons, donors, and local press
• Helped promote the CSO’s national presence and cultural outreach
• Reinforced brand consistency while embracing a destination-specific theme
• Served as a commemorative keepsake for supporters of the tour
• Successfully distributed to patrons, donors, and local press
• Helped promote the CSO’s national presence and cultural outreach
• Reinforced brand consistency while embracing a destination-specific theme
• Served as a commemorative keepsake for supporters of the tour
Take Away: This project highlighted the importance of designing with purpose and place in mind. Balancing institutional branding with the vibrancy of a destination-based performance allowed me to explore storytelling through visual design while meeting strict production timelines. It also reinforced how a small-format piece can carry significant narrative and promotional value.
