CSO :: Season Subscription Envelopes

Client: Cincinnati Symphony Orchestra (CSO)
Project: Season Subscription Envelope Design
Type: Print Collateral / Direct Mail
Tools Used: Adobe InDesign, Illustrator & Photoshop

Objective: To design elegant and functional envelopes for the CSO’s season subscription mailings. These envelopes needed to protect subscription materials, reflect the orchestra’s prestigious brand, and entice recipients to open and engage with the season’s offerings.

Role: I led the envelope design from concept through production, ensuring the visual identity aligned with the broader season branding. The design incorporated clear branding elements, compelling typography, and strategic use of color and imagery to create an inviting and polished look. I collaborated closely with the print vendor to select appropriate materials and finishes that enhanced both durability and aesthetics.

Results: 
• Supported a seamless subscription mailing process
• Enhanced brand recognition through consistent, premium design
• Received positive feedback from marketing and fulfillment teams for design clarity and production quality

Take Away: This project emphasized the importance of packaging in the overall subscriber experience. Well-designed envelopes can increase open rates and set the tone for the recipient’s interaction with the season’s programming. Coordination with print vendors and attention to material choice proved critical to balancing functionality and visual impact.