CSO Concert Posters :: Seasonal Campaign

Client: Cincinnati Symphony Orchestra (CSO)
Project: Seasonal Concert Poster Series
Type: Print & Digital Marketing Collateral
Size: 8.5.x 14 / one-sided
Tools Used: Adobe Illustrator, Photoshop & InDesign

Objective: To design a cohesive series of concert posters that visually represent the CSO’s seasonal programming. The posters needed to capture the spirit of each concert, appeal to a broad audience, and maintain brand consistency while allowing individual events to stand out.

Role: I led the creative development and execution of the entire poster series, including concept ideation, illustration, layout, and typography. I pushed the envelope to create a fresh, modern look that elevated the CSO’s visual identity while respecting its heritage. I collaborated closely with the marketing team to align messaging and timing with promotional campaigns. Each poster balanced strong visuals with clear information hierarchy, making key details easy to digest while evoking the emotion of the music.

Results: 
• Created a unified visual identity for the season’s concerts
• Increased audience awareness and anticipation for featured performances
• Provided versatile files for both print and digital platforms, expanding reach
• Positive feedback from internal teams and patrons on design quality and impact

Take Away: This campaign reinforced the power of consistent yet flexible design to support varied event promotions within one brand. It also highlighted the importance of collaboration between design and marketing to align visuals with messaging and audience engagement goals. Managing multiple deadlines and diverse concert themes sharpened project organization and creative adaptability.