Client: Total Quality Logistics
Industry: Logistics
Project Type: Mother’s Day Greeting Card (Print & Web Versions)
Project Timeline: 4 weeks
Card Sizes: 5x7 (Postable.com) bi-fold / two-sided
Tools Used: Adobe Illustrator, InDesign & Photoshop
Industry: Logistics
Project Type: Mother’s Day Greeting Card (Print & Web Versions)
Project Timeline: 4 weeks
Card Sizes: 5x7 (Postable.com) bi-fold / two-sided
Tools Used: Adobe Illustrator, InDesign & Photoshop
Objective: Design a set of 5x7 Mother’s Day cards to help employees recognize and celebrate the mothers in their lives. The goal was to provide heartfelt, customizable designs that offered employees a meaningful and convenient way to send appreciation; whether printed or digital.
Role: I owned the project from concept to completion, designing multiple card options that balanced warmth, charm, and inclusivity. The designs celebrated mothers in a modern, lighthearted tone while remaining broadly appealing. I managed all communication with the printer for physical card production and partnered with the IT and business services teams to prepare web-friendly versions for digital distribution.
Results:
• Delivered all assets on time for both print and digital channels
• Offered employees a selection of ready-to-send designs, increasing engagement in the program
• Enhanced employee morale through a thoughtful, branded gesture
• Delivered all assets on time for both print and digital channels
• Offered employees a selection of ready-to-send designs, increasing engagement in the program
• Enhanced employee morale through a thoughtful, branded gesture
Take Away: This project showcased how intentional design can enhance workplace culture and connection. Balancing visual creativity with logistical planning; from print production to digital accessibility. It reinforced the importance of designing for emotional resonance and usability across formats.
