Client: Nest Hyde Park (Boutique Retailer)
Project: Winter Soiree Promotional Collateral
Type: Print Design / Seasonal Marketing
Size: 5x7 flat / two-sided
Tools Used: Adobe InDesign & Illustrator
Project: Winter Soiree Promotional Collateral
Type: Print Design / Seasonal Marketing
Size: 5x7 flat / two-sided
Tools Used: Adobe InDesign & Illustrator
Objective: Create a cohesive visual identity for a seasonal event titled Winter Soirée, including a formal invitation and coordinating sticker. The goal was to evoke a festive, elegant atmosphere that reflected the winter theme while maintaining the brand's aesthetic. The materials needed to feel special and sophisticated; something recipients would want to keep or display.
Role: I led the design from concept to final print-ready deliverables. For the invitation, I developed a clean, modern layout featuring wintry graphic accents, a refined color palette, and elegant type treatment. The sticker was designed as a complementary piece, playful yet elevated. Used for packaging, sealing envelopes, or giveaways. I also handled material selection and print prep to ensure consistency and quality across both pieces.
Results:
• Successfully distributed to invited guests as part of a seasonal promotional campaign
• Strengthened the event's visual presence through thoughtful, coordinated design
• Stickers became a memorable touchpoint, extending the brand beyond the invitation
• Materials were praised for their polished, on-brand presentation
• Successfully distributed to invited guests as part of a seasonal promotional campaign
• Strengthened the event's visual presence through thoughtful, coordinated design
• Stickers became a memorable touchpoint, extending the brand beyond the invitation
• Materials were praised for their polished, on-brand presentation
Take Away: This project demonstrated the value of designing across small-format pieces to create a unified event experience. It also reinforced how details, like a well-designed sticker, can elevate printed collateral and add a tactile, lasting impression. The Winter Soirée suite combined strategic elegance with creative fun, resulting in a design system that felt both celebratory and cohesive.
One of the owner’s favorite designs.
