Client: Modern Movement Dance Company
Category: Branding / Artistic Direction / Visual Identity
Date: 2021
Category: Branding / Artistic Direction / Visual Identity
Date: 2021
Concept Overview: This mood board was developed to capture the essence of Modern Movement Dance Company’s artistic identity, innovative, expressive, and grounded in contemporary performance. It sets the tone for future visual branding, promotional materials, stage design and costuming, aligning the company's creative direction with its evolving choreography and narrative style.
Visual Language: The mood board showcases a dynamic blend of minimalism and fluidity, using a monochromatic base with bold accent colors like deep burgundy, slate blue and muted gold to reflect strength, elegance, and emotional intensity. Imagery features abstract movement photography, layered textures (such as sheer fabrics and concrete) and clean, modern typography; mirroring the company’s ethos of blending structure with freedom.
Purpose & Application: This board served as a central reference point for the company’s rebranding and upcoming season launch. It influenced costume design, marketing collateral, digital presence and even choreography lighting concepts. It ensured cohesion across all visual and emotional touch points while maintaining flexibility for artistic interpretation.
Reflection: The mood board effectively articulated the balance between modernity and movement, inspiring both internal and external collaborators. It helped unify creative vision and elevated the brand's presence in the contemporary dance space.
