Client: Hidden Honey / Freelance Branding Project
Project: Brand Identity & Business Card Design
Type: Freelance / Branding & Print Collateral
Tools Used: Adobe Illustrator, InDesign & Photoshop
Project: Brand Identity & Business Card Design
Type: Freelance / Branding & Print Collateral
Tools Used: Adobe Illustrator, InDesign & Photoshop
Objective: To develop a complete brand identity for Hidden Honey, a Texas-based honey business rooted in simplicity, nature, and quality. The primary goal was to visually communicate the product, honey, at first glance, using minimalist design elements that reflect the authenticity of the farm and its natural origins.
Role: As the freelance designer on the project, I led all aspects of the visual identity creation. The first deliverable was a clean, effective business card that could serve as both an introduction and a reflection of the brand's tone.
Responsibilities included:
• Designing a custom logo and wordmark
• Selecting a natural-inspired color palette and typography system
• Creating a minimal, earthy business card layout with high-impact design
• Preparing all brand assets and guidelines for future scalability across packaging and digital platforms
• Business Cards: Minimal layout with subtle nods to nature and honey
• Packaging Labels: Custom-fit for jars, pints, cups, and bottles
• Branded Stickers: Versatile for packaging and promotional use
• And more per the owner’s decision with the brand
• Designing a custom logo and wordmark
• Selecting a natural-inspired color palette and typography system
• Creating a minimal, earthy business card layout with high-impact design
• Preparing all brand assets and guidelines for future scalability across packaging and digital platforms
• Business Cards: Minimal layout with subtle nods to nature and honey
• Packaging Labels: Custom-fit for jars, pints, cups, and bottles
• Branded Stickers: Versatile for packaging and promotional use
• And more per the owner’s decision with the brand
Results:
• Delivered a cohesive identity system that feels both elegant and grounded in nature
• Business card design received immediate client approval and became the cornerstone for future packaging and marketing materials
• Set a strong visual tone that elevated the brand’s market positioning in a competitive local product space
• Created a print-ready and scalable identity system for long-term use
• Delivered a cohesive identity system that feels both elegant and grounded in nature
• Business card design received immediate client approval and became the cornerstone for future packaging and marketing materials
• Set a strong visual tone that elevated the brand’s market positioning in a competitive local product space
• Created a print-ready and scalable identity system for long-term use
Take Away: This project highlighted the power of simplicity in branding, especially for small, product-driven businesses. Thoughtful typography, color, and layout choices allowed the brand to express both professionalism and personality while staying true to its natural, farm-based roots.
