Client: Drone: A Media Company
Project: Brand Identity Design
Type: Branding & Visual Strategy
Tools Used: Adobe Illustrator, Photoshop & Lightroom
Project: Brand Identity Design
Type: Branding & Visual Strategy
Tools Used: Adobe Illustrator, Photoshop & Lightroom
Objective: Drone: A Media Company needed a distinctive and modern brand identity to establish credibility in the competitive visual content space. Specializing in aerial photography, video production, and digital storytelling, the client sought a clean, flexible look that could scale across print, web and on-location gear; while immediately communicating professionalism and a media-forward tone.
Role: I led the entire brand identity development from concept to final asset delivery.
My responsibilities included:
• Naming consultation and typography exploration
• Designing a custom logo inspired by drone mechanics and camera lenses
• Building a cohesive visual system, including type styles, color palette, and iconography
• Creating branded collateral such as business cards, pitch decks, social media assets, and watermark systems for photo/video content
• Consulting on brand applications for apparel, vehicle decals, and gear labeling
My responsibilities included:
• Naming consultation and typography exploration
• Designing a custom logo inspired by drone mechanics and camera lenses
• Building a cohesive visual system, including type styles, color palette, and iconography
• Creating branded collateral such as business cards, pitch decks, social media assets, and watermark systems for photo/video content
• Consulting on brand applications for apparel, vehicle decals, and gear labeling
Results:
• Delivered a bold, tech-forward identity that clearly reflects the company’s high-end visual media services
• The brand system helped Drone stand out in a saturated market, especially in commercial and real estate video sectors
• Branded gear and visual consistency elevated client trust and project credibility
• Led to a successful launch and immediate uptake in bookings through word-of-mouth and cohesive presentation
• Delivered a bold, tech-forward identity that clearly reflects the company’s high-end visual media services
• The brand system helped Drone stand out in a saturated market, especially in commercial and real estate video sectors
• Branded gear and visual consistency elevated client trust and project credibility
• Led to a successful launch and immediate uptake in bookings through word-of-mouth and cohesive presentation
Take Away: This project emphasized the value of clarity, scalability, and sleek visual storytelling in media branding. A strong identity, rooted in motion, optics and digital-forward aesthetics. Gave Drone the tools to grow and present themselves as a professional, forward-thinking creative partner in their field.
