Client: Total Quality Logistics (TQL)
Category: Corporate Gifting / Seasonal Campaign
Date: December 2024
Category: Corporate Gifting / Seasonal Campaign
Date: December 2024
Concept Overview: This mood board was created to establish the visual and conceptual direction for TQL’s 2024 Christmas gift campaign. The goal was to blend corporate professionalism with seasonal warmth, delivering a memorable gifting experience that reflects TQL’s brand values, reliability, appreciation and connection.
Visual Language: The board integrates a festive yet refined color palette: featuring deep navy, crisp white and accents of metallic gold and evergreen. Reflected both TQL’s brand identity and the spirit of the holiday season. Imagery includes elegant packaging inspiration, cozy textures (like wool and kraft paper), and personalized gift elements to evoke thoughtfulness and warmth.
Purpose & Application: This mood board served as a creative foundation for gift selection, packaging design, and presentation styling. It guided vendor coordination, ensured visual consistency, and helped communicate the concept clearly across departments involved in the campaign execution
Reflection: The final outcome closely mirrored the vision established in this mood board. It successfully balanced festive charm with corporate branding, resulting in a cohesive and elevated gifting experience that resonated with recipients and reinforced TQL’s commitment to appreciation during the holidays.
