Client: The Creative Acre Foundation (CAF)
Project: Brand Identity Refresh + Merch Design
Type: Nonprofit Branding / Apparel / Print & Digital Collateral
Tools Used: Adobe Illustrator, InDesign & Photoshop
Project: Brand Identity Refresh + Merch Design
Type: Nonprofit Branding / Apparel / Print & Digital Collateral
Tools Used: Adobe Illustrator, InDesign & Photoshop
Objective: Founded in 2013, The Creative Acre Foundation (CAF) supports wildland firefighters and their families through fundraising art events. After a brief hiatus in 2017, the foundation returned with a new team, a fresh collaboration and a renewed focus on its mission. The design goal was to revitalize the brand’s visual identity and merchandise, reflecting both the foundation’s purpose and its creative spirit.
Role: I was brought on to lead the visual refresh and merchandise design efforts for CAF’s relaunch.
This included:
• Updating the CAF logo and core brand elements to feel more modern, bold, and mission-aligned
• Designing new merchandise (including apparel and promotional materials) to support fundraising and brand awareness
• Creating visual consistency across online platforms and seasonal auction events
• Aligning design work with CAF’s nonprofit status and federal tax-deductibility messaging
• Updating the CAF logo and core brand elements to feel more modern, bold, and mission-aligned
• Designing new merchandise (including apparel and promotional materials) to support fundraising and brand awareness
• Creating visual consistency across online platforms and seasonal auction events
• Aligning design work with CAF’s nonprofit status and federal tax-deductibility messaging
Results:
• Rolled out a revitalized brand identity that balanced artistic creativity with the seriousness of CAF’s mission
• Created merchandise that not only raised awareness but also boosted donor engagement and online sales
• Helped establish a clear, professional visual system to support future seasonal exhibitions and online fundraising efforts
• Strengthened CAF’s ability to attract new collaborators and supporters through an elevated and consistent brand presence
• Rolled out a revitalized brand identity that balanced artistic creativity with the seriousness of CAF’s mission
• Created merchandise that not only raised awareness but also boosted donor engagement and online sales
• Helped establish a clear, professional visual system to support future seasonal exhibitions and online fundraising efforts
• Strengthened CAF’s ability to attract new collaborators and supporters through an elevated and consistent brand presence
Take Away: This project reinforced the value of design in mission-driven storytelling. By blending artistry with advocacy, the refreshed CAF brand helped reestablish trust with past supporters while drawing in a new audience; ensuring the foundation could continue honoring and supporting the wildland firefighting community through the power of art.
